Title: Chique
Year: 2009
Client: Airfrance
Subject: New Trays for Economy and Business class
Award: 2nd Place winner Airfrance Design Competition 2009
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sergio studer product design airfrance

sergio studer product design airfrance

sergio studer product design airfrance

sergio studer airfrance

Copyright Sergio Studer for Airfrance

Description: I have always collected nice things on my travels, like a napkinholder which might be worthless, but expressing that I’ve been travelling somewhere. Today people also buy old airline acsessoires from the sixties, because the design was honest and straight. I want Airfrance customers to have the same feelings. Even if they fly every week. In the other hand there are way more things to consider than in the sixties. I chose a completely biodegradable plastic for the one way usage objects and longlife materials like stainless steel for the others. The Branding goes in one hand with the graphic design of the trays. Both express a understanding of security and a comfortable well beeing for the passenger.
Its just inteligence, style and elegance.